In brief: To say that Apex Legends has proved popular is an understatement. But, as so often happens with a massive new phenomenon, cybercriminals are trying to take advantage of its success. In the ...

This is the first in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including guides to fraud tactics and threat vectors and practical solutions from advertisers in ...

“We’ve entered a new era of advertising, where mobile is a critical component to successful campaigns,” Sean Galligan, vice president and industry lead for entertainment at Yahoo, told Marketing Dive, ...

Mobile app "Install Addicts" -- consumers who download more than 17 apps monthly -- have emerged as a dominant force in the market, according to research released Wednesday. Getting consumers to ...

“We’ve entered a new era of advertising, where mobile is a critical component to successful campaigns,” Sean Galligan, vice president and industry lead for entertainment at Yahoo, told Marketing Dive.