“How can I get my team to change their behaviors?” At least one time per week, I receive this question from CEOs, startup founders or VC fund managers. Leaders frequently express frustration over ...

Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

We form positive and negative habits throughout our lives. And once a habit is formed, it’s hard to break free of it. It’s as if our brain stops fully participating in decision-making and relies on ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Like an online retailer trying to woo a customer back by offering a 10% discount on the boots they’ve been eyeing, education researcher Angela Duckworth wanted to understand how to incentivize ...

People need to feel that climate change is affecting them now or that taking action is a patriotic act for their country to ...