Data from Playfly Insights shows that roughly 15% of the total audience that watched local NBA broadcasts last season did so ...

The TV Answer Man – Follow me on X. DIRECTV says it will offer the 2025/26 NBA League Pass to both satellite and streaming subscribers despite a statement from YouTube TV that the package has become ...

After the flood of nostalgia from hearing Roundball Rock on the first NBA on NBC broadcast in more than two decades receded, ...

The "Tap to Watch” initiative provides fans direct access to live national and local games, including on all broadcast ...

The Cleveland Cavaliers return to Rocket Arena Thursday night for an Eastern Conference battle with the Toronto Raptors.

Last season, roughly 15% of the league’s local broadcast audience watched through DTC streaming apps, a significant gain that is expected to multiply again this season, per data from Playfly Insights.

The NBA’s hypothesis about Generation App — that cord-cutters and cord-nevers will stream basketball games over linear’s dead body — is now looking more prescient. Data from Playfly Insights shows ...