In 2012, Nebraska research showed people outside of Nebraska were barely aware of the state as a vacation destination. Only 17 percent were likely to vacation here. And "Portrait of American Travelers ...

A new Nebraska tourism promotion opens with a boy with tousled white-blond hair, 9-year-old Carter Frey, peering through oversized glasses into the camera. Quirky music and springing noises play in ...

When you think “vacation,” Nebraska probably doesn’t come to mind. Maybe you think “corn,” “flat,” or even “boring,” instead. But the Nebraska Tourism Commission is trying to change that with a ...

HAYMARKET DISTRICT: The Haymarket is Lincoln’s historic warehouse district just northwest of downtown—a walkable, ...

LINCOLN, Neb. (AP) — Nebraska’s no longer nice, at least in its next tourism campaign. The new sales pitch has a self-deprecating bent: “Nebraska. Honestly, it’s not for everyone.” The slogan, which ...

LINCOLN, Neb. — Nebraska’s no longer nice, at least in its next tourism campaign. The new sales pitch has a decidedly self-deprecating bent: “Nebraska. Honestly, it’s not for everyone.” The slogan, ...

STAR-SPANGLED BANNER THE DARK CLOUD OF A PANDEMIC AND THE RAIN COMBINE TO PUT A DAMPER ON THE START OF NEBRASKA’S TOURIST SEASON. THE INDUSTRY ALSO LOST HUNDREDS OF MILLIONS OF DOLLARS. BUT AS KETV ...

Potential tourists can’t say Nebraska didn’t warn them. Nebraska’s tourism commission announced Wednesday that the tagline for its new tourism campaign is “Nebraska: Honestly, it’s not for everyone.” ...

IS COMING UP HERE TO TELL US ALL ABOUT IT. IS THE INDUSTRY’S RELATIONS AND EDUCATION COORDINATOR, LILY ULLMANN. WELCOME. HI. THANK YOU SO MUCH. YES. AND SO WHAT IS THE NEBRASKA TOURISM CONFERENCE?

OMAHA, Neb. (AP) — Nebraska’s tourism industry has lost millions of dollars in revenue to the coronavirus pandemic and will face major challenges as it tries to recover, the state’s tourism director ...