Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...

As the financial advisor profession becomes more crowded, niche marketing is seen as an increasingly important way to reach new prospects. At the 2020 TD Ameritrade Institutional’s LINC conference, ...

Niche branding is like being the best secret hangout spot in town — It’s exclusive but welcoming. Niche versus mainstream. A debate that happens at almost any startup or brand. Do we want to go after ...

It’s not often that you hear “aim low” when building a business. After all, we all want to be the next Amazon or Microsoft. But, in the marketing world, drilling down to a more specific niche audience ...

Business owners who focus on an immediate connection between the size of a target market and the likelihood of winning people’s trust often miss what a niche market can offer. Marketing niche ideas or ...

People do business because they need things, but not all people need the same things at the same times. To compete successfully in a crowded market dominated by larger and more powerful rivals, small ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Niche banks cater to and serve the needs of a certain demographic segment of the population.

Niche insurance provides policies to those who are affected by changes in lifestyle, environmental changes, and the evolving risks that come along with it. For example, there is a risk to SMEs about ...

Tablane is a just-out-of-beta web browser, built on the Internet Explorer engine. It's currently Windows-only, but they seem open to developing non-Windows versions: "If you are interested in working ...

Much has been written about the advantages of selling to a niche market. However, the attribute that makes niche markets profitable is also the thing that causes headaches in the long run. The beauty ...