A new wave of Los Angeles B2B startups is succeeding by building laser-focused products that solve ultra-specific, high-value ...

In the early 2010s, online screening company Tenant Magic promoted its services to real estate agents, who in the wake of a poor housing market became de facto property managers for homeowners wanting ...

Niche branding is like being the best secret hangout spot in town — It’s exclusive but welcoming. Niche versus mainstream. A debate that happens at almost any startup or brand. Do we want to go after ...

It makes sense that doctors specialize. You cannot expect one physician to know everything, and when you have a serious medical issue, you want to be treated by someone with comprehensive knowledge of ...

It’s not often that you hear “aim low” when building a business. After all, we all want to be the next Amazon or Microsoft. But, in the marketing world, drilling down to a more specific niche audience ...

As the financial advisor profession becomes more crowded, niche marketing is seen as an increasingly important way to reach new prospects. At the 2020 TD Ameritrade Institutional’s LINC conference, ...

Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...

Build a niche AI SaaS people will pay for. Learn the stack, from Lovable.dev and Supabase to Replicate, tips for security, ...

People do business because they need things, but not all people need the same things at the same times. To compete successfully in a crowded market dominated by larger and more powerful rivals, small ...

Niche insurance provides policies to those who are affected by changes in lifestyle, environmental changes, and the evolving risks that come along with it. For example, there is a risk to SMEs about ...

Much has been written about the advantages of selling to a niche market. However, the attribute that makes niche markets profitable is also the thing that causes headaches in the long run. The beauty ...

Are you a good shopper? Do you search for bargains and compare prices, brands, and stores before you buy? If so, you may be just the sort of customer some retailers want to ditch. Dorothy Lane Markets ...