Niche marketing is a tactical approach that targets a specific and well-defined segment of the consumer market. By definition, a niche is a specialized segment of the market for a particular kind of ...

Conventional wisdom suggests that when you cast a wide net you catch more fish, but in today’s highly competitive marketplace — made even more uncertain by the ongoing pandemic — that kind of thinking ...

In the fast-paced and competitive world of B2B marketing, an innovative approach is required to stay ahead of the curve. Although many companies aim to be a one-stop solution for all customers by ...

Niche branding is like being the best secret hangout spot in town — It’s exclusive but welcoming. Niche versus mainstream. A debate that happens at almost any startup or brand. Do we want to go after ...

Many businesses aspire to be the next industry giant. However, before a company can have a far-reaching role across many areas, it helps to start with a narrow focus. A business niche is an ...