Niche marketing is a tactical approach that targets a specific and well-defined segment of the consumer market. By definition, a niche is a specialized segment of the market for a particular kind of ...

In the increasingly competitive world of professional services, targeting a specific industry sector or niche audience is among the most effective ways for a firm to differentiate itself from the ...

Working with a large number of clients from various walks of life doesn’t always make for a successful practice. Instead, it’s often better to focus your business on a small, well defined group of ...

Some people view starting a business like throwing a net into the ocean, hoping to get a ton of customers. And while that approach can work for some businesses, as a small business owner, there's ...

Niche branding is like being the best secret hangout spot in town — It’s exclusive but welcoming. Niche versus mainstream. A debate that happens at almost any startup or brand. Do we want to go after ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...