The brand hopes to revive sales by partnering with the online gamer Dominique McLean, who has earned more than $800K through ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Nike is committing to “bolder and more distinctive” ...

(Reuters) -Investors will zoom in on Nike's marketing plans for the coming year when it reports results on Tuesday, after several sluggish quarters in which rivals have stolen market share and high ...

Gerry Farrell reflects on a lunch with Dan Wieden, Nike’s clashes with Adidas, and the suspicion that the Portland brand is ...

Nike (file image) Nike is spending more on this Olympics than any previous Games, top executives said on Friday, as the U.S. sportswear brand embarks on a marketing push it hopes will revive flagging ...

Nike’s strategic pivot back to sport and brand marketing is beginning to show positive signs as its running division returns to growth, but there’s still a long road ahead for the brand.

BEAVERTON, Ore. - Nike Inc. (NYSE: NYSE:NKE) has announced a reshuffling of its Senior Leadership Team, with the retirement of John Slusher, the company's Executive Vice President of Global Sports ...

Nike Korea said Friday it has appointed Chase Taylor, a 15-year company veteran known for his digital marketing expertise, as ...

Nelly Korda unveiled her signature Nike golf shoe during the pro-am of The Annika in Belleair, Fla., on Wednesday.