Nike caused an uproar earlier this month with its ad featuring former NFL quarterback Colin Kaepernick that debuted just as the football season was about to begin. But the shoe maker’s stock is up and ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Yesterday, both Under Armour founder and CEO Kevin Plank and Nike CEO Mark Parker announced that they would be stepping down from their respective positions in 2020. As sports business moves go, it’d ...

Federal prosecutors say a former Nike marketing manager embezzled $1.4 million dollars from the Beaverton-based shoe and sportswear giant by steering work creating Nike pop-up stores to a friend’s ...

The WNBA has reached unprecedented heights in popularity, and one player derserves most of the credit — Indiana Fever guard Caitlin Clark. Of course, the league was built on the shoulders of players ...

Nike's pricing power is anchored in its brand strength and technology, supported by a robust supply chain and distribution ...

Online sales grew 31% over Labor Day weekend following the launch of a "Just Do It" campaign featuring Colin Kaepernick — a 17% higher increase than for the holiday weekend in 2017. Outlook: More than ...

Nike continues to build out its digital platforms. On Wednesday, the athletic apparel giant revealed it had purchased the analytics startup Celect for an undisclosed price. Read the release. Celect ...

Are Nike's laces coming undone in the Beijing marketing race? First, the founder of competing Chinese sportswear firm Li Ning Co. lit the Olympic cauldron in front of an estimated 4 billion viewers.

There were a lot of ways Nike could have chosen to approach this Super Bowl. With the 49ers playing, they could have revisited their Colin Kaepernick campaign. They could have hoped that their status ...

Nike Inc. (NYSE:NKE) has decided to return to Super Bowl advertising after a 27-year break, in an effort to revive its dwindling sales. What Happened: The news of Nike’s return was disclosed by ...