Au menu des idées marketing cette semaine : McDonald's s’installe dans les Puces de Saint-Ouen pour ses 40 ans, Xbox lance ...

Even when Nike began prioritizing its DTC channels, Dick’s remained one of its strategic wholesale partners. And Nike executives last month emphasized their efforts to connect those two channels, ...

Online sales grew 31% over Labor Day weekend following the launch of a "Just Do It" campaign featuring Colin Kaepernick — a 17% higher increase than for the holiday weekend in 2017. Outlook: More than ...

Nike is preparing to kick off a global media review, Campaign US has learned. The process is still in its early stages. So far, all of the major holding companies have been contacted with an RFI, ...

Nike’s strategic pivot back to sport and brand marketing is beginning to show positive signs as its running division returns to growth, but there’s still a long road ahead for the brand.

As Amazon continues its sports push, Nike vet Marc Patrick is joining the tech power to lead live sports marketing. In a package of major rights deals announced last month, Amazon grabbed an exclusive ...

When non-fungible tokens (a.k.a. NFTs) — essentially certificates for digital or physical assets — first launched, big brands stayed pat. They didn’t launch their own, entertain the then-trend (now ...

Are Nike's laces coming undone in the Beijing marketing race? First, the founder of competing Chinese sportswear firm Li Ning Co. lit the Olympic cauldron in front of an estimated 4 billion viewers.

UPDATE: May 11, 2022: Nike moved to add claims of counterfeiting and false advertising to its lawsuit against shoe marketplace StockX that originally centered on non-fungible tokens. In court papers, ...

Nike's pricing power is anchored in its brand strength and technology, supported by a robust supply chain and distribution ...

Yesterday, both Under Armour founder and CEO Kevin Plank and Nike CEO Mark Parker announced that they would be stepping down from their respective positions in 2020. As sports business moves go, it’d ...