Omni-channel makes perfect sense – maximising the right communication through the appropriate channels to the correct HCPs at the right time. However, in an omni-channel strategy, reaching out through ...

Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and ...

Denis Dubois, executive vice president, property and casualty operations, Desjardins Denis Dubois, executive vice president, property and casualty operations, Desjardins cu | Desjardins has a precise ...

For The Drum’s retail focus week, Amanda Atoyebi and Kendra Brodzinski of agency Momentum Worldwide take a look at the man behind the curtain of retail’s ‘omnichannel’ revolution. The world is a ...

Omni-channel marketing is a strategy implemented across all retail channels to help businesses provide a seamless experience for consumers both in-store and online. Learn how to ensure a meaningful ...

Amid the increasing complexity of the customer journey, the soaring number of cross-channel touch points and dwindling customer attention spans, it's vital for organisations to master customer ...

The Bold New Chapter, Macy’s latest turnaround strategy, is taking time to kick in, as the retail icon saw Q1 profit plummet 60% year-on-year to $62 million on revenues down 2.7% to $4.84 billion. But ...

Following this week’s celebration of Customer Service Week, micro, small, and medium-sized enterprises (MSMEs) are being encouraged to tap into and combine traditional and non-traditional retailing ...

While being everywhere at once seems enticing, omnichannel brands thrive on intentional communications that focus on strategy ...