Much of contemporary Silicon Valley was built on advertising dollars. That dependence made even the most powerful companies look at least somewhat vulnerable this week after reporting their latest ...

The fresh complaint significantly escalates the risks to Google emanating from Washington, where lawmakers and regulators have frequently raised concerns about the tech giant’s power but have so far ...

New York-based Right Media was set to launch an automated online ad exchange Monday that would allow Web sites to auction off display ad space to the highest bidder, rather than having to go through ...

Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: ...

Most misleading Google search results are harmless, but a new WalletHub case study reveals they can sometimes cost consumers hundreds of dollars by steering them toward biased recommendations. Brands ...

Gen Z and millennials are showing noticeably higher advertising receptivity, but that shouldn’t be correlated to brand trust, the researcher cautioned. Forrester’s latest assessment of online ...

Google has been found to have violated antitrust law, again. A federal judge on Thursday ruled Alphabet, Google’s parent company, illegally maintained a monopoly over online advertising technology ...

Meta is reportedly working on an AI-powered search engine that will crawl the web for information, a move that could disrupt how advertising is sold online. Currently, Meta’s AI chatbot gets ...

WMUR AND CONSUMER REPORTS ARE WATCHING YOUR MONEY. BEWARE OF BOGUS SALES ON YOUR SOCIAL MEDIA NEWS FEEDS. CONSUMER REPORTS REVEALS HOW TO SPOT THE FAKES SO YOUR REAL MONEY ISN’T WASTED. WAS THE GRINCH ...

Sketchy ads, like those for miracle weight loss pills and suspicious-looking software, sometimes appear on legitimate, well-regarded websites. It turns out that most websites don’t actually decide who ...