Opportunity cost is a concept in economics that refers to the value of the next best alternative that is forgone when making a choice — i.e., the cost of the best alternative that is not chosen.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The terms “pay-per-click” (PPC) and “cost-per-click” (CPC) tend to bring complexity to ...

When an investor is analyzing and comparing options, opportunity cost reflects the potential benefits that the investor gives up by electing against some of the options. Read on to learn about the ...