The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

Maximizing return on ad spend (ROAS) in Google Ads is crucial for driving profitability. However, without revenue data, PPC advertisers often default to focusing on cost per purchase – a strategy that ...

In the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age of search advertising. Fast forward, and machines now perform the more granular and ...

Discover actionable insights to optimize your Google Ads campaigns and achieve maximum ROI. This new guide from Instapage offers advice on: Download the Guide to Cost-Effective Google Advertising ...

Google AdSense announced that the Auto optimize feature is now configurable at the site level. Google moved it out of the Experiments section and made several improvements to Auto optimize. Google ...

Google Ads (the erstwhile AdWords) has become far more intuitive and easy to use than in years past. But despite a simplified interface, greater data transparency, and more features, Google Ads still ...

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant ...

Google Shopping isn’t just about bidding and budget management – it’s about feeding Google the best possible data. Unlike traditional search ads, where keywords dictate targeting, Shopping campaigns ...

I’ve been auditing Google Ads accounts for over 10 years. I can confidently say that the same issues appear in most accounts.