Computerworld

Oracle builds on BlueKai acquisition with Data Cloud

Oracle is combining its BlueKai consumer data aggregation platform with other parts of its catalog to create Oracle Data Cloud, a data-as-a-service offering aimed at companies that want to reach ...
Destination CRM

Oracle Buys Big Data Platform BlueKai to Extend Marketing Cloud

Oracle has signed an agreement to acquire BlueKai, a cloud-based big data platform that specializes in mobile marketing campaign personalization for online and offline campaigns by providing marketers ...
MediaPost

Marketing Cloud Thickens, Oracle Acquires BlueKai

One of the biggest players in the so-called “marketing cloud” is changing its atmospheric conditions. Oracle announced a deal to acquire data management platform BlueKai in a deal reportedly worth ...
adexchanger

Oracle Data Cloud

When Oracle acquired data technology and services company BlueKai in February, the product roadmap seemed to split. Down one avenue, BlueKai’s data-management platform (DMP) would plug a hole in the ...
MediaPost

PlaceIQ Integrates With Oracle's BlueKai Marketplace, Mobile Location Data Now Available

PlaceIQ, a mobile location intelligence company, announced an integration with Oracle Data Cloud’s BlueKai Marketplace today, making their audience data available to Oracle users. “Location data now ...
Yahoo UK & Ireland

Oracle Data Cloud Launches "Validated Demographics" Audiences, Offering Age and Gender Targeting With up to Twice the Accuracy of Industry Benchmarks

REDWOOD SHORES, CA--(Marketwired - Nov 3, 2015) - Oracle (NYSE: ORCL) -- The Oracle Data Cloud today launched "Validated Demographics," age and gender targeting across an audience of over 200MM unique ...
The Drum

Oracle Data Cloud teams with Simulmedia to enter TV ad space in big way

Simulmedia, a leader in data-optimized TV campaigns for major brands, is working with Oracle Data Cloud, a leading global data-as-a-service solution, to allow advertisers to use more than $3tn in ...
CNN

Oracle Data Cloud Launches Data Marketing Program to Help Savvy Auto Dealer Agencies Better Use Digital Data

REDWOOD CITY, Calif., Feb. 21, 2018 /PRNewswire/ -- Oracle Data Cloud today launched an advanced data training and marketing program to help savvy auto dealer agencies better use digital data. Oracle ...
Business Insider

Oracle Data Cloud Announces New MRC Accreditation For Moat Analytics

REDWOOD CITY, Calif., Feb. 28, 2019 /PRNewswire/ -- Oracle Data Cloud today announced that the Media Rating Council (MRC) has granted accreditation to Moat Analytics for its ability to detect and ...
Nasdaq

Oracle Data Cloud and Reddit Collaborate to Build Brand Safety Solution for Dynamic User-Generated Content

REDWOOD CITY, Calif., June 18, 2019 /PRNewswire/ -- Oracle Data Cloud today announced a first-of-its-kind collaboration with Reddit to provide new brand safety controls for advertisers around a ...
VentureBeat

Oracle’s purchase of Datalogix is a huge data play — and a big punch back at Adobe

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Corrected 1/5/2015 to indicate that Breyer Capital, not Jim Breyer ...
adexchanger

Oracle Data Cloud

When Oracle bigwigs gathered Tuesday in New York to discuss the company’s platform strategy, they focused on data’s central role – which makes sense given Oracle’s acquisitions of Datalogix and ...