More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

With recent shifts in privacy regulations and advertising technology, first-party data has become a powerful asset for pay-per-click advertisers. While Google abandoned its plan to phase out ...

Running PPC campaigns in one country is challenging enough. Add multiple countries, languages, regulatory quirks, and agency partners into the mix, and things get complicated fast. If you’re ...

Home services are constantly searched for online, making them both in high demand and high supply, driving CPC to higher numbers than ever before. While PPC ads remain a powerful lead generation tool ...

Prior to launching any PPC campaign, you must benchmark your competitors. This vital step will help you identify strategic best practices and set your account apart – which can improve performance ...

Wondering how to scale PPC campaigns without losing quality? Which new Google Ads tools can help speed up multiple campaign management? Need to improve PPC results without spending way more time on ...