Most PPC agencies talk a good game – but can they prove it? Discover the critical questions to ask before signing a contract. With so many PPC agencies claiming to be experts, how do you separate true ...

In a digital-first world, businesses are increasingly turning to online advertising to reach their audiences. As competition intensifies across digital platforms, the ability to stand out on search ...

The world of PPC management is changing faster now than in years past. New automation, economic shifts and developments in reporting capabilities are changing the role of a PPC agency. When I started ...

Running PPC campaigns in one country is challenging enough. Add multiple countries, languages, regulatory quirks, and agency partners into the mix, and things get complicated fast. If you’re ...

There are two very big considerations when taking on a new PPC client: Will you make money by helping this client, and will you enjoy working with them? Both of these questions factor into SQLing ...