Alongside revealing their Since ’95 video, a nostalgic look at PlayStation’s history and heritage, Sony have teased that their PS4 advertising campaign will be massive, saying that it’s “the biggest ...

Sony's PS4 advertising campaign will feature the slogan "Greatness Awaits", reports have suggested. The TV advert will feature football players, giant robots, dragons, smoke, fire, explosions, ...

What Sony did do was make it undeniably clear that the PS4 is the next generation console for gamers. Real gamers. Not the office workers who dabble at Candy Crush Saga on the train platform or the ...

While pre-E3 events and big game announcements at E3 will help core gamers decide on which platform to get next gen, advertising will play a major factor in the success of the PS4 and Xbox One among ...

Sony has trademarked PS4 marketing slogan "Greatness Awaits", it has been revealed. The trademark was discovered by Siliconera, the same source that leaked Sony's alleged PS4 advertising plans. What ...

The console wars are set to erupt again in the coming days as Sony and Microsoft plough millions into supporting the next generation of their gaming brands ahead of the crucial festive season. It is ...

The PlayStation 4 is selling like hotcakes – this much we know. However, a much more interesting discussion can be had around how the console has managed to maintain this market dominance. Some argue ...