Designed for curly, coily and tight-textured hair, Pattern Beauty's Memorial Day sale is here to aid your summer hair care. Pattern Beauty is having a Memorial Day sale right now. Until May 28th, the ...

I started my natural hair journey in 2014. Since then, I’ve adopted a few products for curly hair that I trust to get the job done. I even worked as an ambassador for one of the brands. I followed up ...

Last year, actress and entrepreneur Tracee Ellis Ross launched PATTERN Beauty, a conglomerate specializing in products for natural hair. Known for her very own queen-like fro, Ross made it accessible ...

Photo by Maridelis Morales Rosado for W Magazine. For the uninitiated, Pattern Beauty is the name of the curly hair care line founded by Tracee Ellis Ross, but the brand is so much more than your ...

It doesn’t take long for news of a brand-new beauty drop or a restock of our favorite products to spread like wildfire on social media. Tracee Ellis Ross proved this case in point when she announced ...

Like many entrepreneurs, Tracee Ellis Ross had to think creatively about how she launched her business. As AFROTECH ...

The "Black-ish" star opens up about how "Girlfriends" inspired Pattern Beauty. Tracee Ellis Ross says her curl-friendly hair care line, Pattern Beauty, was inspired by her time on the hit series, ...