We all like having things tailored to our specific needs and interests. But Eli Pariser thinks we should beware of the substantial risks inherent in the increasing personalization of the Internet.

This article was originally published in The Conversation. Read the original article. Wherever you go online, someone is trying to personalize your web experience. Your preferences are pre-empted, ...

As TC readers know, the tricky trade-off of the modern web is privacy for convenience. Online tracking is how this ‘great intimacy robbery’ is pulled off. Mass surveillance of what Internet users are ...

Imagine a world where ever person who interacted with a Web site had a different experience. An experience that was closely tailored to their interests. An experience that minimized the amount of time ...

Yahoo announced that they are taking My Yahoo Search (or personal search) to the 360th degree today with the launch of Yahoo ‘My Web’ – a beefed up personalized web offering which offers RSS ...

Learner engagement technology provider Modern Campus has launched Instinct, a new personalization engine within its Omni CMS web content management system that enables colleges and universities to ...

Social media already adds a personal layer to our online experience, but next-generation Web services are tapping the power of the cloud and massive data sets to bring us a new level of ...

As a search engine, nobody’s been able to beat Google at finding Web pages relevant to your keywords. But Google isn’t very personal–it doesn’t know the social networks you’re a part of, and it ...

Personalized advertising is an Internet-based advertising system in which advertisers track user traits and online behaviors to generate more targeted, personalized advertising messages. The intent is ...

Delivering personalized experiences to customers is clearly a top priority of marketers. In fact, 94% of senior-level executives believe delivering personalization is critical or important to reaching ...