In part one of this divided post, we talked about the ubiquity of reminders from marketing professionals that every business – including small business – must carefully segment their market or ...

William D. NealSDR Inc. For most business firms, locating and specifically targeting unique market segments is both a reality and a necessity in today's competitive marketplace. In North America, for ...

When economics textbooks give the impression that all consumers are alike, they are ignoring variances in the way different groups treat a product. In management, the term unsegmented, mass marketing ...

The objective of this course is to introduce students to the principles and concepts of marketing, and to provide students with a framework to investigate how these principles and concepts can be used ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Six in 10 UK marketers (61%) believe consumer segmentation – the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the dynamic world of B2B ...

William D. NealSDR Inc. For most business firms, locating and specifically targeting unique market segments is both a reality and a necessity in today's competitive marketplace. In North America, for ...

When economics textbooks give the impression that all consumers are alike, they are ignoring variances in the way different groups treat a product. In management, the term unsegmented, mass marketing ...