It is a common question to ask how frequently small businesses should touch prospects for maximum sale results before they start eroding the brand. This topic has turned into a lively discussion about ...

If it's true that marketing can make even a mediocre product successful, imagine what a well-executed marketing piece can do for yours. Of course, the ad should meet the goal of achieving an almost ...

Strategic marketing relates to the action plans used by a company when allocating its resources to implement competitive strategies, which is the way it competes to strengthen its market position. In ...

Planning requires collaboration and teamwork across business units, which likely all have their own priorities. Here are some concrete steps to reach alignment. When you think about marketing planning ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When life sciences brands implement a marketing campaign without data-driven insights, ...

Right now too many people are looking for a magic marketing pill, some new process or a way to make a video or tweet to go viral. Too many people are reading articles and watching how others see the ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

In one sense, marketing ROI is a matter of relatively simple math. The perform-or-die pressure of proving marketing ROI can cause the collective shoulders of a company’s marketing team to tense up.

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. After running an agency for over 20 years, I have likely adapted and ...

Law firm leaders interested in a succinct description of the marketing, business development and client development functions of the firm might be interested in this graph courtesy of Group Dewey ...

Affiliate marketing is one of the most popular ways for content creators and influencers to make money. Here we go through ...