Although marketing and product development are often segregated within a business, the two department stand to benefit by communicating and working together. The marketing department is simply more ...

For marketing departments, the pendulum seems to be swinging again, and this time in their favor. According to several recent studies, marketing’s role has been in steep decline at many companies. But ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. — This year’s theme, “Make Audio Matter,” set the tone for presentations and events hosted by ...

It is said a good product will sell itself, but in an oversaturated and highly competitive market, that’s unlikely. Quality is not enough to ensure a product finds a loyal customer base; in the end, ...

Product development programs meet two types of measurable goals – goals that relate to the product itself and goals that integrate product development with broader business goals. Product-related ...

Indiegogo is targeting a new audience and it is not early stage firms. Indiegogo is going big by leveraging its experience and tool-kit with product launches and marketing of large corporations.

Elk Home has expanded its product development and marketing teams with three new hires, furthering the company’s expansion following the corporate rebranding which began in January. Gil Sturtzel and ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. Khadija ...

Elk Home welcomed the addition of several new team members this month, furthering the company’s expansion following the corporate rebranding which began in January. Gil Sturtzel and Jake Blake joined ...

Troy Segal is an editor and writer. She has 20+ years of experience covering personal finance, wealth management, and business news. Dr. Ramos works with leadership teams to hire talent that aligns ...

Teton, the outdoor gear maker headquartered in Salt Lake City, UT, announced a reorganization of its brand and product ...