Promotional and marketing strategies are often first brainstormed and written as part of an organization's marketing plan. If your small business doesn't have a marketing plan, you should seriously ...

Your marketing promotion schedule can make or break a successful marketing campaign. You must plan your promotional activities around media schedules and deadlines while paying close attention to what ...

Cross-promotion is more than a marketing trend. It’s a strategic way to expand reach, strengthen credibility and create ...

Promotions have traditionally been a default move for marketers under pressure to deliver immediate revenue. The challenge is executing a promotion without corrupting and cannibalizing media campaigns ...

As 2019 comes to a close, it’s the perfect time for promotional marketers take a look at what campaigns killed it and why. Because promotional marketing is a crucial part of engaging current—and ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

Opinions expressed by Entrepreneur contributors are their own. Online marketing is an efficient way of promoting your business, but there are still channels that are not exploited to their full ...

Most likely, you are currently holding a promotional item in your hand. Any free gift you've received with a printed corporate logo is actually a promotional item. Promo has been used by companies ...

As someone who has ordered his fair share of promotional products, I can tell you firsthand that sometimes promotions work and sometimes they bomb. And, very often, promoters find themselves too ...

New York, Oct. 05, 2022 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Global Co-promotion and Co-marketing Partnering Terms and Agreements ...