When it comes to writing promotional emails, there’s a fine line between being pushy and annoying, and being convincing and valuable. No one likes pushy, annoying emails. Email marketing allows you to ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

As far as technology has come, email marketing is still the most effective way to stay in touch with your target consumers. It allows you to stay at the forefront of their minds so that they can take ...

Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

Google has launched a new field trial allowing users to view the promotional tab in a more visual way. The revamped promotional emails tab allows users to toggle between a new visual grid and the ...