Add articles to your saved list and come back to them any time. The organisation charged with promoting New Zealand to the world is getting personal with its marketing message. After more than a ...

Tourism New Zealand has launched its new global brand campaign celebrating the people, places and culture that make Aotearoa New Zealand unique, and encouraging visitors to make the trip here at any ...

Tourism NZ says promoting NZ as Middle Earth had a noticeable effect on the way visitors viewed the country as a destination. Photo / Thinkstock A new Tourism New Zealand 100% Pure campaign is ...

There’s no place in the world better set up for hiking than New Zealand, where “going bush” is part of the culture. In partnership with 100% Pure New Zealand, we take a look at the essential trails ...

Tourism New Zealand has just launched its rejuvenated global brand campaign, bringing the iconic 100% Pure New Zealand to the front and center with a powerful invitation – Find Your 100%. The campaign ...

A Kiwi dairy company has been busted for falsely claiming its products were “100% pure New Zealand”, despite using butter imported from India. Dairy firm Milkio Foods Limited was fined US$261,452 on ...

New Zealand’s North Island is home to all the country’s volcanoes and most of its geothermal activity. But that doesn’t mean it hogs all the hot water. In partnership with 100% Pure New Zealand, we ...

Tourism New Zealand has relaunched a new iteration of ‘100% Pure New Zealand’ with its latest global campaign. It’s the first new global brand campaign since 2022. Tourism New Zealand CEO René de ...

This is a genus of about 20 species of fibrous-rooted, clump-forming evergreen perennials. They are found in moist, grassy areas and scrub in New Zealand, temperate North and South America, eastern ...

Hamilton-based dairy company, Milkio Foods Limited has been fined $420,000 for misleading customers about the origin of some of their dairy products with claims like “100% Pure New Zealand” despite ...