Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

Companies need a blend of quantitative and qualitative data for a comprehensive view of their customers. The purpose of observational research is to understand what people are doing. The purpose of ...

Our last column, Yes Virginia, Valuation Matters, caused a bit of controversy on Twitter regarding the nature of Applied Finance’s Quantitative Valuation™ research and investment approach versus that ...