Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns. Want to stop wasting ad dollars on the wrong customers? Learn ...

With RFM, each customer scores from 1 to 5 for each of the three measures. For example, those who purchased in the last 30 days score 5; those who purchased between 30 and 60 days ago receive a 4.

Nothing is as disheartening as seeing customers unsubscribe or stop using your service. But it's an inevitable part of business: Some of your customers, for whatever reason, may decide to stop doing ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Countless marketing articles I've come across lately have been ...