The analyst relations function is undergoing a fundamental transformation. Once dominated by a handful of large research houses, such as Gartner, IDC and Forrester, the market now features a spectrum ...

Public relations describes the various methods a company uses to disseminate messages about its products, services, or overall image to its customers, employees, stockholders, suppliers, or other ...

Industrial relations, also known as employee relations between management and employees, is an important part of the way businesses run. Many organizations will feel chagrined at how management and ...

You've created a winning product or service, identified your target customer, priced it correctly and chosen where and how you're going to distribute it. Now it's time to tell the marketplace about ...