Amazon continued to grow out its digital advertising platform during the fourth quarter (Q4) of 2024, with its ad sales ...

Internal analyses showed that universal verification could be implemented globally in under six weeks and would significantly ...

Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50 billion (€47.5bn) ad fraud threat. But the opportunities presented by new ...

In an effort to quantify how streaming has impacted the way audiences around the globe are served by different forms of media, Variety Intelligence Platform has collaborated with Amazon Ads on the ...

Despite concerns about inflation, tariffs and consumer sentiment, performance marketing agency Tinuiti found that businesses increased their advertising spend across major digital platforms during Q2 ...

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.2 per cent this year to $1.16 trillion, a downgrade of half a percentage ...

Women's sports enjoyed a marquee year across the board in 2024, but especially in television advertising, according to TV marketing firm EDO. In a report released Tuesday, EDO found that TV ...

Spots on Spanish-speaking U.S. nets were 31% more effective in the past year, according to EDO When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Microsoft might be getting ready to launch an ad-supported version of at least Xbox Cloud Gaming in the future, according to a report from The Verge. Sources have told the site that Microsoft has ...

OpenAI appears to be testing ChatGPT ads, with new Android clues and a user report hinting that the rollout may be getting close. OpenAI is reportedly nearing the launch of ads in the ChatGPT Android ...