Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. McKinsey's Design Index shows companies with strong design practices outperform industry ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...