Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Roblox mini-game Grow A Garden launched in March this year and sees players buying seeds, cultivating crops and selling them, before repeating the cycle. It sounds straightforward enough but the game ...

EXCLUSIVE: Roblox is getting closer to the worlds of film and TV. The gaming platform has teamed with Netflix and Lionsgate to make it easier for content owners and developers to join forces on Roblox ...

(Before the Minecraft gamers come for us, yes, your game is one giant sandbox for open exploration, while Roblox is a social world of mini games. The average Minecraft gamer is 24, a rep told The ...