Universal Music Group (UMG) and Roblox have inked an expanded strategic agreement – including plans for additional physical merch offerings, possible AI collaborations, and more. UMG and the ...

Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.

Roblox has increasingly become a cultural hub for music fan engagement, with recent artist activations from Yeat (Capitol ...

Universal Music Group (UMG), the world leader in music-based entertainment and Roblox, an immersive gaming and creation platform, today announced a new strategic agreement that will see the companies ...

In the last week alone, the Roblox dev team has showcased numerous changes/upgrades to its gameplay systems and overall game systems that were designed to try and make the game more “accessible,” “fun ...

Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...

Chris has been playing games for over 20 years going back to the NES. His favorite genres of games are MMOs, ARPGs, Survival Crafters, and Mobile Games of all kinds. With over 5,000 hours in Roblox ...