E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. A beauty brand popular ...

Formula E and Feenix, a gaming and entertainment studio specialising in immersive Roblox experiences, today announce the ...

OAKLAND, Calif., December 18, 2025--e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, today announced the ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication and connection.

Formula E has partnered with gaming studio Feenix to launch 'Electric Lap' on Roblox to target younger fans of electric ...

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, ...

OAKLAND, Calif.--(BUSINESS WIRE)--In another eyes.lips.first., e.l.f. (NYSE: ELF) is expanding its collaboration with Roblox (NYSE: RBLX), making e.l.f. the first beauty brand to test real-world ...

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