Roblox steps up its 'year of scale' with new ad formats, hires, and key partnerships as it aims to build a $1 billion ads business

Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.

Roblox bid for ad riches collides with wary sponsors, developers

Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds ...
adexchanger

Roblox Courts Programmatic Demand From Google With Rewarded Video And In-Game Ads

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...
Media in Canada

Apex ups its in-app ad game with Roblox

Apex Mobile Media has made a big addition to its gaming inventory by partnering with Bloxbiz, an ad platform that operates within online game Roblox. The new partnership offers advertisers an ...
Yahoo Finance

Roblox announces new ad format, Google partnership to boost advertising business

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...
brandequity.economictimes.indiatimes

Roblox announces new ad format, Google partnership to boost advertising business

I designed a futuristic scene showcasing the Roblox and Google collaboration on innovative video advertising, featuring their mascots and a dynamic game display. Roblox on Tuesday launched a new ...