Roblox is a multi-player gaming platform that’s been around since the early 2000s, but most of the world discovered it earlier this year after a global pandemic and national lockdowns forced us ...

The crossover Gen Z didn’t see comingRoblox and The Weeknd had fans thinking they would get music—they got an experience instead. The new Roblox x The Weeknd Hub is more than a branded hangout ...

Roblox has launched and open-sourced its Cube 3D model to make it accessible to users on and off the platform. The UGC platform has also launched the beta version of its mesh generation API that ...

"Coldplay's Moon Music Roblox campaign: 25M visits, 76M engagements, and #1 Billboard debut—engaging Gen Z fans through interactive quests!" ...

Lasting Impression: Gen Z & Alpha spent a remarkable 334m minutes with the campaign – equivalent to watching the movie 330,000+ times.