UMG and Roblox announce a strategic partnership aimed at boosting artist monetization, music integration and fan experiences beyond streaming.
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Universal Music and Roblox ink expanded partnership deal, teeing up additional artist activations, on-platform physical merch, and AI initiatives
Universal Music Group (UMG) and Roblox have inked an expanded strategic agreement – including plans for additional physical ...
While it's been around since 2006, Roblox has taken the world by storm in the last few years (thanks to us being locked indoors for long periods). It's essentially a place for young gamers to ...
Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...
Greetings, fellow Robloxians! If you happen to be a hardcore Blox Fruits enthusiast, get ready to take your love for the game to a whole new level with some great new merchandise. From aesthetic and ...
Spotify announced today it will become the first music streaming brand to have an official presence within Roblox, with the launch of "Spotify Island," a place where artists and fans will gather to ...
Universal Music Group’s dealmaking team has been on a tear in 2025, and its final deal of the year appears to be with Roblox.
Roblox's CMO details how internal and external partnerships help the global online platform take creative technology innovation to the next level.
From the desk of Roblox head of music Jon Vlassopulos, who discusses the platform's music strategy with virtual concerts with artists like Lil Nas X and KSI. By Tatiana Cirisano On Aug. 13, more than ...
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