A key part of Roku’s sports strategy comes around sport-specific or league-specific zones. Beyond its overall Roku Sports Zone, the company (known for both smart TVs and connected-TV streaming players ...

YouTube TV subscribers who use a Roku streaming device can now stream live games through the Roku Sports experience. Roku Sports is a free channel hub featuring league fan zones and over 35 FAST ...

With surging viewership, fan engagement, cultural prominence, and sponsorship investments, women’s sports are more popular than ever. More than double the number of people watched women’s sports ...

Roku frequently adds new channels to its popular streaming platform, The Roku Channel, available on Roku TVs and streaming ...

If you buy something through a link in this article, we may earn commission. Pricing and availability are subject to change. But it's not just streaming devices that let you watch Super Bowl LIX on ...

Women’s sports are having a moment, with viewership up, leagues inking lucrative new TV deals, and interest among fans never higher. With that in mind, the streaming platform Roku, Reese Witherspoon’s ...

The high-stakes battle for live sports is on, and the industry’s biggest players are gathering to shape the future of streaming. At TheWrap’s flagship conference, TheGrill 2025, top executives from ...

Roku has added several new features to its user interface and operating system meant to make it easier to discover and personalize content, the company said. New features include live sports scores, ...

The streaming revolution has reshaped how consumers access entertainment, with Roku ROKU and Netflix NFLX emerging as two key ...

Suzy Shuster to executive produce and recur as co-host of the weekly series; Renee Montgomery and Sarah Tiana to co-host SAN JOSE, Calif.--(BUSINESS WIRE)--With surging viewership, fan engagement, ...

Roku's ROKU strategic pivot toward sports content represents a calculated effort to capture higher-value audiences and drive engagement metrics that typically command premium advertising rates. The ...