SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

The demand for cloud-based customer support solutions has burgeoned during the COVID-19 pandemic, as it resulted in many organizations embracing the work-from-home culture. According to a Fortune ...

SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...

(Note: After an award-winning career in the media business covering the tech industry, Bob Evans was VP of Strategic Communications at SAP in 2011, and Chief Communications Officer at Oracle from 2012 ...