Search engine optimization (SEO) is an entity in near-constant flux. Over the years, Google has changed its search algorithms multiple times—most recently in March 2019. Many businesses may be ...

What worked in the past is not going to generate the same level of results in 2017. However, this doesn’t mean that traditional SEO is dead. In fact, with the right approach, some of the tactics you ...

SEO, when done well—with quality in mind—doesn't just help increase your search rankings; it also improves your entire website from the viewpoint of search engines as well as your visitors. And that, ...

The past several months have afforded several high-profile examples of how search engine optimization, or SEO, should not be done. Last fall it was DecorMyEyes and the case of the abusive business ...

Search Engine Optimization, or SEO, is critical to small-business growth. It’s how well your website ranks when customers search your industry. Good SEO is the result of art and science, but few ...

As a public relations and communications professional and small business owner, I’m always looking to learn new skills and brush up on related skills. And I spent some time during summer doing that.

John Mueller shared on Mastodon that he met with someone who relies on screen readers to consume the web. And he explained to him how old-school SEO tricks make reading the web using screen readers, ...

This is somewhat both sad and funny and I thought I should share it here. I found this via Joe Youngblood on Twitter who said, an SEO who has said he "learned a few tricks" was able to sign a contract ...

According to Sophos, the so-called search engine "deoptimization" method includes both SEO tricks and the abuse of human psychology to push websites that have been compromised up Google's rankings.

Forbes contributor, Joshua Steimle, wrote about Expedia, Negative SEO and Google Penalties last week. Christoph C. Cemper, founder of LinkResearchTools who covered the Expedia penalty, disagrees with ...