From changes in data availability, to the growth of new platforms, to shifting customer behavior, digital advertising today isn’t what it was just a few years ago. This series of articles will tell ...

Portside Marketing has announced the expansion of its service offerings to include Google Ads Management, formally integrating paid search advertising into its existing search engine optimization ...

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t wishful ...

Capturing intent at the precise moment consumers are ready to take action has always been the goal in search. But there’s value – and real payoff – in influencing that intent before the search even ...

For years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two search titans. However, the search landscape is evolving rapidly. Platforms like ...

Brands can expect more targeted ads closer to the point of sale as generative artificial intelligence (GAI) continues to roll out at Google and Microsoft, according to insights from Insider ...

Apple will expand App Store search ads in 2026, adding multiple placements to boost visibility and drive app downloads for developers and advertisers.

Apple is preparing to show more paid placements inside App Store search results, promising that the extra inventory will still feel “relevant” to what people are trying to find. The expansion raises ...

Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, according to recent research from WARC. The report was based on ...

When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving cars. But beneath its impressive portfolio of products and services lies the ...

Apple is bringing in more ads when you search within the App Store, broadening the number of paid placements developers can ...