The Seiko Gold Tone Chronograph is on sale at Walmart for 44% off, and it's the gold standard of affordable luxury.

Collaboration goods company Arma Bianca announced a series of BanG Dream! Girls Band Party! collaboration watches by Seiko. The above is a look at the very first of the BanG Dream! Girls Band Party!

Seiko supports an Australian sea turtle rehabilitation program with a revamped Prosepx "Turtle" inspired by an island along ...

From the smash-hit "Snowflake" to understated GMTs and more, the Japanese watchmaker makes timepieces that punch far above ...

Is there a more misunderstood watch brand than Seiko? The Japanese behemoth is often thought of as (a) the product of the Seventies quartz crisis, (b) the maker of second-tier watches and (c) not ...

When the pandemic hit in 2020, Katie Papp, like many of us, developed a side hustle. To help pay for her son’s college tuition, she started selling vintage housewares online but eventually stumbled on ...

Few watches have a following as broad as the Seiko 5. Collectors respect it. Beginners start with it. And most people who buy one end up keeping it for life. With prices starting as low as $315, you ...

For 2025, Seiko is relaunching its Vanac series. The OG models dropped in the ’70s, and its angular case design is inspired by Tokyo. Naturally, a very cool city births a very cool watch (cool case, ...

Rewind the clock back to 1973, the year that NASA launched the Skylab 4 mission to the first American space station. Strapped to a Saturn IB rocket, William R. Pogue, Gerald P. Carr, and Edward Gibson ...

Dodging zebra and ostriches, waving to school-age children, filmed by a hovering Bell 47 helicopter as it tore around dirt tracks in rural Uganda, a Datsun 240Z overcame a Porsche to win the 19th ...