Is there a more misunderstood watch brand than Seiko? The Japanese behemoth is often thought of as (a) the product of the Seventies quartz crisis, (b) the maker of second-tier watches and (c) not ...
We Americans have a bad habit of saying, “only a Seiko.” As in, “Oh, this watch? It’s only a Seiko.” In other words: “This old thing? The watch I bought for cheap and wear all the time?” And Seikos ...