There are many hard pills to swallow in life and business. Let me share one with you. As much as you want it to be true, having an online store powered by Shopify doesn’t automatically entail success.

Once upon a time, the idea of Shopify involving itself in advertising at all was unspeakable. The company was, and is, all about merchant services. As Shopify advances into ad tech and marketing data ...

Shopify held its twice-annual road map update event this week. Shopify Editions, as the get-together is called, offered up a handful of tantalizing tidbits for industry observers awaiting news of a ...

Shopify will soon be adding new native ad-buying functions for Facebook and Snapchat, as it looks to make it easier for merchants to access marketing campaigns through their online stores. Shopify is ...

Building organic sales is the mainstay of great businesses. Executives at these firms have the foresight to see new sales where none existed. Amazon.com (AMZN) reported in February that its ...

YouTube viewers will now get authentic Shopify ads in videos with sponsored segments. Google has announced a partnership with Shopify and created the YouTube Shopping affiliate program. YouTube to get ...

Beyond signaling another bet on social commerce, TikTok's partnership with Shopify marks a significant move by the video-sharing app to broaden its nascent advertising ecosystem. As part of the deal, ...

Shopify on Tuesday announced its new channel on TikTok and revealed that it will be collaborating with the social media platform to create new commerce features over the next few months. The new ...

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