In retail and ecommerce, you have seconds (and that may even be generous) to get a qualified searcher with high purchase intent to bite on your paid search ad or simply gloss over it. Seemingly small ...
Felicia Coover calls Sitelink extensions one of the "easiest and best options" in Google AdWords to increase a Web site's click-through rate (CTR) because it helps searchers find the correct content ...
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