Snapchat users, put on your thinking Snaps: The app company is launching its first program to pay creators for the most-viewed daily video posts, which will be showcased in a new TikTok-like feed.

Spotlight, a new short video service launched by Snap on Monday, is set to take on the leaders in the space, TikTok and Instagram Reels. Moreover, it has pledged to prime the creative engines of ...

After Snap’s stock took a hit from its weak first-quarter earnings, the company today made its pitch to advertisers at IAB’s NewFronts where it introduced new ad products and opportunities. Here, Snap ...

Posts from this topic will be added to your daily email digest and your homepage feed. is The Verge’s executive editor. He has covered tech, policy, and online creators for over a decade. Snap says ...

Snap’s stock plunged 30% on Tuesday after announcing Q4 2023 results that didn’t meet analyst expectations. On the earnings call, CEO Evan Spiegel said the company is taking a few steps this year to ...

A new venture by Snap Inc. will pay creators for coming up with popular responses to Spotlight Challenges, a new addition to the social network’s user-generated platform. Challenges will involve using ...

Snap wants to ensure the influencers it’s worked hard to attract don’t disappear. The best way to do that: Get them paid. The company is expanding its Creator Marketplace, a place on its app for ...

Snap soared as much as 7% on Monday after revealing a new Snapchat feature meant to compete with TikTok and Instagram Reels. The service, named Spotlight, will show snaps submitted by users to be ...