Snapchat is investing heavily in promoting its new Spotlight feature, to the tune of $1 million per day for users who submit the best content. Spotlight is being described as Snapchat’s answer to ...

On Monday, Snapchat introduced a feature called Spotlight that will give more prominent promotion to public posts from its users. By Natalie Jarvey Senior Digital Media Editor TikTok’s influence is ...

'The Best Snaps Show,' hosted by Salice Rose and Brent Rivera, will showcase posts from Spotlight and Snap Maps. By Natalie Jarvey Senior Digital Media Editor Snapchat wants to shine a light on some ...

Snapchat users, put on your thinking Snaps: The app company is launching its first program to pay creators for the most-viewed daily video posts, which will be showcased in a new TikTok-like feed.

For years, social media platforms have blatantly copied some of Snapchat’s most creative features. Instagram and parent company Facebook ripped off Stories – posts that disappear after 24 hours – ...

Natalie Carder, head of paid social at Zenith, explores what Snapchat’s latest entertainment offering – Spotlight – means for marketers. On the surface, Spotlight looks uncannily like TikTok’s For You ...

Can a reimagined, algorithmic way to reward viral content take users away from TikTok? Can a reimagined, algorithmic way to reward viral content take users away from TikTok? is the editor of the ...

Snapchat introduces a TikTok-style feed, Amazon Echo Buds add fitness tracking and Vettery acquires Hired. This is your Daily Crunch for November 23, 2020. The big story: Snapchat adds Spotlight ...

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Creators have been making tens of thousands of dollars on Spotlight, Snapchat’s TikTok competitor. Snap has already decreased the payment amounts. Creators have been making tens of thousands of ...

This year, Snap finally caught user-generated content fever: In 2021, the company has paid out more than $250 million to more than 12,000 creators through its Snapchat Spotlight programs. Of course, ...