Exploring political behavior and polarization through the lens of social identity theory (SIT) provides insights into how individuals' self-concepts are shaped by their group memberships, influencing ...

Effects of social media on adolescents' mental health are affected by media influences and social media through parasocial relationships.

Human societies are constantly rearranging themselves, causing profound disruptions in our social lives. The industrial revolution of the late 18th and early 19th centuries fragmented communities as ...

What are people's perceptions of themselves, and how do they view themselves? Because people's perceptions of themselves are affected by the environment they experience, they look outside of ...

Building a strong identity for your brand on social media is a crucial part of a modern business strategy, particularly in a landscape dominated by digital interactions and online networking. However, ...