Exploring political behavior and polarization through the lens of social identity theory (SIT) provides insights into how individuals' self-concepts are shaped by their group memberships, influencing ...

What are people's perceptions of themselves, and how do they view themselves? Because people's perceptions of themselves are affected by the environment they experience, they look outside of ...

Building a strong identity for your brand on social media is a crucial part of a modern business strategy, particularly in a landscape dominated by digital interactions and online networking. However, ...

Julian Adams reflects on how drawing on social identity can help marketers to challenge the status quo and connect with people in new ways. Social identity refers to our sense of self based on ...